15% of full-length TV viewing now done on tablets
A recent study of the market has again pointed to the fact that the Tablets still dominating the market. It has also been reported that 90 percent of the mobile shopping is conducted via Tablets. A study by Viacom with the help of 2500 people, aged 8-54 found that about 15 percent of full length television watching is now done on tablets.
Most of these people who watch TV on their tablet mostly own Apple TV’s, who have a Netflix account as well as those who have signed to MSO, Airplay and Whispersync. MSO refers to multiple system operators, referring to cable companies that also offer some apps to stream its contents. 20 percent more time is spent on tablets by MSO app users than others.
Airplay users use FLTV in the tablets for 24 percent of the time while the MSO users use it for about 22 percent and the Netflix users to 19 percent. About 33percent of Airplay and Whispersync users cited that apps are the main reason for them to use their tablets.
It has also been noticed that with the apps like the WatchWith, which allows the users to blog and chat while a show is running has added a lot to the user experience. Viacom study has also revealed that the people of age group 18-24 do the most media watching out of any group on tablets.
Out of the surveyed users 62 percent of the users use the tablets on a regular basis for an average time of about 2.4 hours a day. 85 percent of the users use the tablet for their personal use rather than their business.
It has also been noted that the users are getting emotionally attached to their tablets and about half of those being surveyed has reported that they feel happier and more relaxed while another group of 49 percent said that these devices has managed their lives in a better way. So from this study we may expect that Tablets will be growing further in the market.
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