Android is now the most popular platform for tablets
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Tablet sales rocketed during the last few years, growing from 60 million units in 2011 to more than triple last year, when over 195 million tablets were sold worldwide. According to research firm Gartner, Android-driven tablets finally managed to land on top of the sales list. With 121 million units, they have clearly surpassed Apple's 70 million slates sold during 2013.
Back in 2012, Apple led the worldwide tablet market with a share of 53 percent and 61 million units, compared to 46 percent and 53 million Android tablets sold during the same year. Last year, Apple increased its sales numbers, but the market share dropped to only 36 percent. On the other hand, Android slates captured almost 62 percent of the market and the increase in raw numbers is impressive: more than two times more units delivered to customers!
In the press release available below, Gartner also highlighted that "the market demand was driven by the improved quality of smaller low-cost tablets from branded vendors, and white-box products continued to grow in emerging markets." Next to Android and iOS, the only notable category represented in the statistics consisted of Microsoft Windows tablets, with a share of only 2.1 percent and a bit more than 4 million units sold.