Tablet sales to increase 54% CAGR in U.S. Rural Markets by 2016, says iGR
According to new reports from iGR the use of tablets is not uniform across U.S. Tablet users are mainly concentrated in the urban or suburban regions of the country. In 2011, just 2 percent of the tablet users are from the rural markets. Citing the reasons for it, IGR has stated that the huge difference is due to very high price of this device, the lack of availability and awareness of tablet devices in rural areas, and slow speed wireless networks in these areas.
To increase the sales of tablets and smartphones in rural market it is very important that these devices are made available at much cheaper prices to the retailers.
Till now tablets have always found users in younger generations. But it is expected that in next few years tablets may get into work and personal lives of many people. We also expect more users in rural areas and overtake the urban and suburban markets in coming years.
It is seen that when Apple introduced its first iPad in 2010, it brought a revolution in mobile devices. Today tablets are making way into our work and personal lives, so there is a huge demand for more and more connected and connectivity in the tablets. There has been a constant rise in the sale of tablets since its introduction and this may continue in future.
Since the introduction of Apple, tablet sales have reached a market of 28.1 million users by the end of 2011.
iGR has generated the new market research report mainly addressing the questions like what tablets are in use, how many were sold in U.S. in 2010 and 2011 and what they expect in the future? The use of tablets in urban-suburban areas and rural areas are also taken into account. This new report of iGR is available at iGR’s website www.igr-inc.com.