Fujifilm X half proves to be a hot seller with its 1-inch sensor and film camera mode
First announced in mid-June, the Fujifilm X half (approx. $850 on Amazon) has been shipping since 26 June. Despite launching late in the month, the X half managed to rank as the best-selling camera for the entire month of June at Japanese retailer Map Camera, according to their latest data.
Fujifilm also secured second and third place with its X100 VI and X-M5, followed by the Nikon Z5 II, the Ricoh GR IIIx, and the Nikon Z50 II. The X half's success is particularly remarkable considering the model doesn’t even come close to more affordable compact cameras like the Sony ZV-1 (approx. $698 on Amazon) in terms of specs. Fujifilm opted for an 18 MP 1-inch sensor paired with a relatively slow 32 mm f/2.8 fixed lens, completely leaving out optical zoom.
The Fujifilm X half’s unconventional design appears to be a winning formula. For instance, both its sensor and display are oriented vertically, and the camera includes a variety of filters designed to give photos an authentic film look. Another intriguing feature is the film camera mode, which requires users to finish shooting an entire “film roll” of 36, 54 or 72 shots before they can view the captured images or switch filters.
The good placings of the Fujifilm X100 VI and Ricoh GR IIIx clearly underscore the fact that compact cameras with large sensors remain in high demand. Map Camera stated that more of these cameras could have been sold if Fujifilm and Ricoh were able to keep up with the demand.
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