Apple CEO says Ultrabooks are pretenders
Apple CEO Tim Cook unveiled Apple's latest MacBook Airs to the mass of anticipating crowd gathered at this year’s WWDC. As told by ZDNet, he then went on to take a dig at the makers of ultrabooks stating:
"Everyone is trying to copy it, but they're finding it's not so easy."
This statement clearly implies Apple's belief that the market concerning thin and light laptops is indeed divided into two sides: one side has the MacBook Air while the other side comprises of everything else. Since the launch of the MacBook Air, we have seen a lot of laptop makers trying to come up with their own line of skinny laptops with all the latest upgrades. Laptop makers have more or less, always tried to bring their products on par with Apple's. There has not been a single review of an ultrabook where it has not been compared to a MacBook. So, it won't be entirely wrong to say, that Apple cannot be blamed for considering themselves, to be some sort of standard bearers in the field of light and thin notebooks. So, Tim Cook is justified in calling other ultrabook makers pretenders. But all these are subject to change depending on market-shares and the time to come.
But in reality there are a lot of ultra-thin and light notebooks in the pipe-line like the Dell XPS 14, the HP Envy Spectre XT and Toshiba's Portege Z835-P360, and they all will be aiming for the MacBook Air. Also the advent of Windows 8 will bring even more devices that are certain to resemble the MacBook Air.
So we have Tim Cook taking a dig at the ultrabook vendors, then we have Apple Inc. itself securing a patent covering the designs of the MacBook Air, and then we have the lowering of prices for both the 11.6 and 13.3 inch high-end MacBook Air models. It all forces us to believe that although Apple is still the dominant force, it is not taking any chances to be out-done by any of its rivals. It's as if Apple can foresee a hard battle coming its way with the arrival of Windows 8 tablets and hybrids.