The Honor 20 and 20 Pro will be made with "Dynamic Holographic" design

HONOR is Set to Unveil New Flagship HONOR 20 Series

Capturing the Wonder of World’s First Dynamic Holographic Design
[London, May 10, 2019] Global smartphone brand HONOR reveals the world’s first Dynamic Holographic design in the upcoming flagship HONOR 20 Series. The flagship series symbolizes another milestone in the evolution of HONOR, as the first smartphone series that is comprised of HONOR 20, HONOR 20 PRO, and HONOR 20 Lite. HONOR 20 Series will be unveiled at the global launch event in London on May 21 for the newest member of HONOR’s renowned N-Series, lauded for its superior design and photography capability. The launch will invite users to “Capture Wonder” with its professional-grade camera and the wondrous visual effect of the Dynamic Holographic design – a masterpiece crafted through the seamless merge of artistic consideration and cutting-edge Triple 3D Mesh technology.

The Wonder of Cutting-Edge Dynamic Holographic Design
As worldwide brands focus on pushing the limits of smartphone functionality, HONOR is on a quest to combine functionality and pure aesthetics. The HONOR 20 redesigns the user experience by becoming the first smartphone in HONOR’s history to introduce a multi-dimensional, Dynamic Holographic glassback.

The Dynamic Holographic glassback was made in a two-staged process made possible by HONOR’s industry-first Triple 3D Mesh technology. The depth layer is created using a precise technique. It is embedded with millions of miniature prisms that resemble pieces of diamonds.
Upon completion of this intricate process, the designers combine it with two other surfaces: the first layer is the glass layer, while the second layer is coated in the hue of upcoming HONOR 20 colors to be revealed at the launch event on May 21. The outcome is a depth-inducing optical effect that makes the HONOR 20 Series stand out from its predecessors.

The Wonder of HONOR’s “Always Better” Design Ethos
“Our design ethos ‘Always Better’ can be found in everything we create. HONOR’s latest Triple 3D Mesh technology is a piece of state-of-the-art craftsmanship. Unveiled for HONOR 20 Series, this industry-first involves a highly precise and complex assembly process. For every 100 back covers, only 20 meet our stringent standards. Despite the tremendous challenge this presents, HONOR is still committed to creating a glassback using this technique. We are driven to offer the very best to our customers,” said George Zhao, President of HONOR.

HONOR is known for leading the revolution of glassback design with pioneering technology, starting with the HONOR 8 2.5D glassback and the HONOR 9 in an immersive 3D curved design. The HONOR 10 then introduced the Aurora design – an iridescent color gradient that dazzled the world. With the HONOR 20 Series, HONOR is ready to push their engineering effort to the limit of light play and innovative design-thinking to create its world-first Dynamic Holographic design, along with HONOR’s signature design approach to colors.

The Wonder of User-Centric Design and Features
HONOR’s “Always Better” design philosophy drives the brand to go beyond the textural and color design of the Dynamic Holographic glassback. HONOR 20 Series boasts a 6.26" all-view display with a 91.6% screen-to-body ratio. Paired with a 4.5mm in-screen camera, the all-view display allows an even more enthralling visual experience without compromising on aesthetics.

Unlike its predecessors, the edges have been smoothed for a sleek design. This involves the careful positioning of the fingerprint sensor on the right side of its aluminum frame to complement the natural placement of fingers when one picks up a phone. The anti-fingerprint surface ensures that the phone looks good all the time. Not only does the curved screen provide a better hand grip, but it also leverages all three dimensions of the phone: length, width, and height to improve the overall viewing experience.
The asymmetrical “L-shaped” positioning of the camera lenses improves the technological prowess of the HONOR 20 because it allows for a bigger battery size while maintaining the aesthetic of the Dynamic Holographic glassback.

The HONOR 20 Series will capture wonders at the launch event and reveal many more camera capabilities and color designs on May 21, Tuesday. Please save the date and stay tuned for more updates on HONOR’s website hihonor.com and social media platforms.
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About HONOR
HONOR is a leading smartphone brand. The brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, HONOR has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.
For more information, please visit HONOR online at www.hihonor.com or follow us on:

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HONOR 20 Series | Pre-briefing Pitching Note

HONOR 20 Series: Capture Wonder

The Wonder of HONOR’s “Always Better” Design Ethos
“Our design ethos ‘Always Better’ can be found in everything we create. HONOR’s latest Triple 3D Mesh technology is a piece of state-of-the-art craftsmanship. Unveiled for HONOR 20 Series, this industry-first involves a highly precise and complex assembly process. For every 100 back covers, only 20 meet our stringent standards. Despite the tremendous challenge this presents, HONOR is still committed to creating a glassback using this technique. We are driven to offer the very best to our customers” – George Zhao, President of HONOR.

Committed to the “Always Better” design Ethos, HONOR 20 Series continues to demonstrate the essence of HONOR’s renowned N-Series, lauded for its superior design and photography capability. On May 21, the highly anticipated global launch of HONOR 20 Series in London will invite users to “Capture Wonder” with its professional-grade camera and the wondrous visual effect of the Dynamic Holographic design – a masterpiece crafted through the seamless merge of artistic consideration and cutting-edge Triple 3D Mesh technology.

The Wonder of Dynamic Holographic Design – Industry-leading Triple 3D Mesh Technology
Definition of Triple 3D Mesh: An advanced two-stage process that compounds multiple layers, including glass, color and depth layers into a single 3D curved glass.

HONOR 20 Series continues HONOR’s legendary exploration on the light play. Deeply committed to pushing the boundaries of smartphone design, the engineering team at HONOR never settles for the 2D optical effect commonplace in the smartphone industry, and takes one step further to create the multidimensional 3D design – namely the Dynamic Holographic design first unveiled in HONOR 20 Series. Dynamic Holographic design dazzles with its depth-inducing optical effect, which is made possible by the most cutting-edge assembly process – Triple 3D Mesh. Triple 3D Mesh consists of two stages: the creation of the depth layer and the seamless merge of glass, color and depth layers.

Stage 1 – Creation of the Depth Layer
The depth layer is meticulously crafted through an industry-first technology, employing leading nanotechnology to engrave millions of miniature prisms that resemble pieces of diamonds. As compared to laser engraving, the nanotechnology can achieve identical evenness in every prism, contributing to the best refraction effect. As light passes through the prisms in the depth layer, light is reflected and refracted in the exact angles calculated by HONOR’s engineering team. The outcome reminisces the mesmerizing optical effect as light enters the ocean, presenting the viewers with a captivating depth-inducing impression.

Stage 2 – The Assembly of Glass, Color and Depth Layers
Upon completion of this intricate process, the designers combine it with two other surfaces: the first layer is the glass body, while the second layer is coated in the hue of the upcoming HONOR 20 colors to be revealed at the launch event on May 21.

Similar to the craftsmanship of the depth layer, the process of compounding the three layers is another industry-first technique crucial in generating the depth-inducing effect. Before the process merging the three layers, the color layer is vital in highlighting the sense of depth. Imagine adding a droplet of dye to the surface of the ocean: as the drop of color disperses, it introduces the sense of depth to the surface by the gradience of shades and hues.

However, the depth, color, and glass layers are curved surfaces, which poses tremendous challenges in the assembly process. In fact, the industry had yet to see a successful combination of these three layers until HONOR 20 Series. HONOR engineers eventually came up with the ingenious solution of using a complex vacuum technique, merging the three layers in a vacuum environment to prevent the occurrence of air bubbles in the surface of three layers.

The engineering team also created a customized mechanical arm for this compounding procedure. The arm will fixate the position of the glassback and lay the depth layer horizontally with precise temperature control. The heated depth and color layer are then placed on top of the glassback under exact pressure. The challenges lie in the rigorous control of temperature and pressure