ZTE Responds to Consumer Demand for More Smartphone Screen for the Money with Imperial II now at U.S. Cellular

ZTE survey finds consumers want more phone screen for their money and delivers the 5-inch 4G LTE Imperial II for $0 down with a two year contract at U.S. Cellular

RICHARDSON, Texas--(BUSINESS WIRE)--ZTE USA, the fourth largest smartphone manufacturer in the U.S. and second largest in the off-contract market*, today announced the Imperial II will be available with U.S. Cellular at $0 down with a two year contract or at the off-contract price of $100. The Imperial II is the successor to the Imperial, which was one of U.S. Cellular’s most sold phones. The next generation Imperial II was updated with a bigger screen falling in line with a recent ZTE survey where 83% of respondents said they are interested in having a bigger screen phone but only 22% were willing to pay a higher price.

“Our affordable premium device strategy is shifting the U.S. smartphone landscape*, especially in prepaid. We’re extremely confident that the Imperial II will further propel our growth and the growth of such a great partner like U.S. Cellular.”

“The Imperial II is a result of listening to what customers want and applying our expertise to produce an affordable premium device. Not only does the phone have one of the biggest and brightest screens in its price class, it also has a better user experience with features such as LTE and a quad-core processor you won’t find in similar devices,” said Lixin Cheng, chairman and CEO of ZTE USA. “Our affordable premium device strategy is shifting the U.S. smartphone landscape*, especially in prepaid. We’re extremely confident that the Imperial II will further propel our growth and the growth of such a great partner like U.S. Cellular.”

The budget-friendly Android smartphone was updated with a stunning 5-inch qHD capacitive multi-touch screen, improved camera sensors, SRS TruMedia, quad-core Qualcomm Snapdragon processor, Android KitKat 4.4.2 and 8 GB of internal memory, while sporting microSDHC™ for expanding device storage memory up to 32 GB.

The Imperial II is the latest in a line of no-contract devices launched by ZTE in 2014, following on the heels of the very successful sales of the Grand XMAX and Warp Sync. The Imperial II allows ZTE to continue its leadership in the no-contract market and pioneering the standards of feature-rich smartphones that are affordably priced.

ZTE Imperial II Specs:

• Android 4.4.2 (KitKat)
• Qualcomm Snapdragon 1.2 GHz Quad-Core
• 5-inch qHD capacitive 5-point multi-tough screen
• Internal: 8 GB eMMC and 1 GB DDR3 RAM
• 4G LTE: B2/B4/B5/B12/B17
• Bluetooth® 4.0
• 2,300 mAh Battery
• 5 MP rear-facing camera

The Imperial II allows users to stay remarkably connected and entertained, whether the consumer is downloading one of the million apps on Google PlayTM or simply calling a friend. Coupled with U.S. Cellular's advanced wireless network, the Imperial II puts users in the driver’s seat of their wireless life.

About ZTE USA

ZTE USA (www.zteusa.com), a subsidiary of ZTE Corporation is a leading global provider of mobile handsets, telecommunications equipment and network solutions. Operating since 1998, ZTE USA is dedicated to making cost-efficient, quality communications technology accessible to all. The company provides a magnitude of devices to every major US-based carrier, generates over $17.4 billion dollars’ worth of business for US-based companies and devotes more than 10 percent of its revenue to R&D. ZTE USA is headquartered in Richardson, Texas and operates 17 sales offices, customer service centers, R&D and distribution facilities across the US. ZTE is ranked as the country’s fourth-largest supplier of mobile devices overall, and second-largest supplier of prepaid devices, by independent analysts. ZTE is the Official Smartphone of the New York Knicks, Golden State Warriors, and Houston Rockets.

Visit ZTE on Facebook www.facebook.com/ZTEUSA, Twitter twitter.com/ZTE_USA, Instagram instagram.com/zteusa and Vine vine.co/ZTEUSA.

- See more at: www.zteusa.com/news-zte-official-smartphone-knicks-rockets-warriors/

*Strategy Analytics, North America Handset Vendor Market Share, Q3 2014