Sony unveils new VAIO Fit lineup of notebooks

SONY INTRODUCES NEW VAIO® FIT LAPTOP AND UPDATES CURRENT ALL-IN-ONE AND ULTRABOOK™ LINE

Featuring Sony’s Digital Imaging, Sound and Display Technology

SAN DIEGO, C.A., MAY 7, 2013 – Sony today introduced the brand new VAIO® Fit laptop built with Sony’s innovative digital imaging, sound and display technologies. Alongside the new Fit laptops are enhancements to VAIO’s All-in-One Tap 20 and L Series PCs and Sony’s top-selling VAIO T Series 15 Ultrabook™ incorporating all around excellence in productivity and entertainment with rich touch experiences powered by Windows 8.

“We built the brand new VAIO Fit line from many of the same features as our amazingly thin and powerful ultra-premium models but at an entry-level price point,” said Pedro LaFargo, SVP, Sony VAIO & Networked Products Division. “Our entire new Fit lineup is optimized for Windows 8 and incorporates the best technology that only Sony can provide from our innovative digital imaging, sound and TV divisions. The new Fit family is providing students and professionals’ on-the-go with advanced performance and design.”

VAIO Fit and Fit E

For students and business users who are looking for a step up and want more of a premium design but still at an entry-level price point, the new VAIO Fit and Fit E product lines are an excellent portable companion. With a major focus on design, the VAIO Fit 14 and 15 models and the VAIO Fit 14E and Fit 15E models are super thin and light. Crafted in tough, aluminum materials, the VAIO Fit 14 and 15 models feature Sony’s signature sparkling diamond cut VAIO logo.

Developed by the same people who engineer amazing TVs, the VAIO Fit line features high resolution displays, Full HD (1920 x 1080) on the Fit 15 model and HD+ (1600 x 900) on the Fit 14 model, as well as color enhancement technology for an unbelievably crisp picture so you can see your games and movies in detail. The optional capacitive touchscreen allows for a snappy and responsive touch experience and the LED backlight ensures a bright display while conserving battery life.

Featuring Exmor R® CMOS Sensors developed by Sony, users experience impressive web camera functionality even when chatting in low light.

By implementing Sony’s ClearAudio+ supreme sound quality into the VAIO Fit line, users experience louder and clearer sound for a virtualized surround sound experience. Listeners hear dynamic bass and soaring highs with less distortion for an unmatched music and movie experience. In fact, the VAIO Fit 14E and Fit 15E models include big box speakers while the Fit 15E model features a subwoofer for powerful audio quality.

High Level of Standard Features

Additionally, the Fit models include standard Sony features such as a full-size backlit keyboard with integrated number pad (Fit 15 model only), large touch pad designed for a comfortable computing experience, quick charge functionality and Sony’s own Rapid Wake technology for instant PC resume.

With NFC (Near Field Communication technology) users can now quickly exchange website URLs and enable Bluetooth and WiFi direct connections by simply touching a compatible NFC device to the new VAIO Fit.

Create Something worth Sharing

Also included with VAIO Fit is ArtRage® Studio, the premiere digital arts software. ArtRage Studio offers natural painting tools such as oil paints and watercolors, along with utilities to make painting easier for anyone who wants to paint or draw on their computer regardless of skill level.

For those that want to try their hand at video creation and music recording, the Fit family includes a pre-installed version of Sony Imagination Studio™ VAIO^® Edition software, about a $170 value, including four powerful Sony applications: Movie Studio Platinum, ACID™ Music Studio, Sound Forge™ Audio Studio and DVD Architect™ Studio software - so you can create music and movies like never before.

Accelerated Performance

The Fit models offer the best combination of mobility and performance. The Fit 14 and Fit 15 models feature everything students and performance minded users need including a 15-inch Full HD Display (1920 x 1080) or 14-inch HD+ Display (1600 x 900), optional NVIDIA^® Graphics with up to 2GB of VRAM, faster boot-up and data access with Hybrid Hard Drive and Solid State Drive options for Fit 14 and Fit 15 models, and optical drives (including Blu-ray Disc™ writing options as well).

With third generation of Intel® Core™ processors, the Fit 14 and 15 and Fit 14E and 15E product lines will be available with up to Core™ i7, delivering even more performance automatically when users need it.

VAIO Tap 20

The family tabletop VAIO Tap 20 PC continues into summer and is even more entertaining with pre-loaded Sony Imagination Studio™ VAIO^® Edition software and Intel® Wireless Display (WiDi) that lets you easily stream your computer screen directly to your compatible big screen HDTV.

VAIO T Series 15

Sony’s top-selling stylish aluminum brushed touch-enabled VAIO T Series 15 Ultrabook continues into summer as well. VAIO T Series 15 is the perfect laptop for users looking for a powerful, easily portable solution with a larger screen. Featuring a beautiful Full HD (1920 x1080) 15-inch touchscreen with backlit keyboard and integrated number pad, users can create presentations, edit and watch videos and surf multiple windows without sacrificing mobility.

Packing high performance with Intel’s 3^rd generation processors with Hybrid Hard Drive options, the VAIO T Series 15 is ideal for college students and business professionals who demand speed at all times.

VAIO L Series

Powered by Sony’s BRAVIA^® Engine with the X-Reality™ chip for amazing picture quality, the VAIO L Series All-in-One high-definition PC/TV will also continue into summer. The VAIO L Series All-in-One offers intuitive touch access to the Internet, movies, music and photos. Built for multi-tasking, the L Series includes a TV Tuner with picture in picture functionality, allowing users to watch TV while on the PC.

Pricing and Availability

The Fit 14 and 15 are available beginning mid-May in Steel Black, Steel Pink and Steel Silver for about $649 and $699. The Fit E 14E and Fit 15E are available in Black, Pink and White for about $549 and $579.  The VAIO Tap 20, T Series 15 and L Series are also available mid-May for about $899, and $849 and $1,249 at Sony retail stores and other authorized dealers nationwide. For images and information, please visit www.sony.com/news.