Shocking RTX 4070 desktop pricing might be imminent as Nvidia allegedly sets two embargo dates for GPU based on MSRP

After months of leaks and rumors regarding the hardware specifications, it looks like the launch of the mid-range RTX 4070 is finally at hand. The information comes to us courtesy of VideoCardz. The site has gotten its hands on what looks like official review embargo documentation from Nvidia.

Per VideoCardz, Nvidia will announce the desktop GeForce RTX 4070 on April 12 at 6 AM Pacific Time. Strangely, Team Green seems to have segmented the review embargo dates of the card depending on the price of the different models. Reviews of the RTX 4070 Founders Edition and AIB models priced at MSRP will coincide with the announcement on April 12. However, reviews of the boards that cost more than MSRP will break cover a day later at 6 AM PT, exactly when the RTX 4070 is scheduled to appear on store shelves.

Additionally, VideoCardz claims that Nvidia will be seeding out review units to outlets/influencers early next month while the AIC (Add-In-Card) partners will start stocking and ultimately distributing the RTX 4070 GPUs a month before the sale date.

Now the question is: why is Nvidia employing the peculiar strategy of defining two different RTX 4070 review embargo dates based on the price?

One possible answer could be that Nvidia wants to drive people towards the RTX 4070 by giving exposure to cheaper cards first. On the flip side, this could also mean that the RTX 4070 MSRP is already high enough that Nvidia doesn’t feel confident in advertising above-MSRP models of the GPU that push the price even further.

Fortunately, we’ll have some answers soon as we are allegedly less than a month away from the launch of the RTX 4070.

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