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Samsung has acquired AI startup Fluenty

Samsung Bixby AI-powered virtual assistant logo
Samsung Bixby logo
Fluenty has recently become the first South Korean AI startup to join Samsung on their path to a much better Bixby virtual assistant. As usual, the financial terms of the deal have not been disclosed.

The idea of artificial intelligence is quite old, but turning it into reality took a while, not to mention that it will remain a field with a lot of room for improvement for decades. Fortunately, being a significant part of the mobile industry, the only way for artificial intelligence is up. 

Amazon's Alexa, Apple's Siri, Microsoft's Cortana, and the well-known Google Assistant are the most popular voice assistants driven by artificial intelligence these days. Samsung's Bixby was supposed to enter this market and grab a significant slice of it as well, but it failed to impress so far. Its development was slown down by multiple issues, and Bixby eventually launched without being ready for prime time yet.

Bixby 2.0 has been announced a month ago, but it is currently available just to a chosen few beta testers. However, Samsung is not taking things lightly, since they confirmed earlier this week that South Korean artificial intelligence startup Fluenty has joined their ranks.

Fluenty has a team of around 10 people, and most of them are former employees of Korean search giants Naver and Kakao. Back in 2015, the company unveiled the AI-based Recommendation Service app, its purpose being to recommend possible answers to incoming messages based on machine learning. The Korean language version has been finally introduced in 2016. Fluenty's app supports most messaging services available now, including the good-old short message Telegram, Line, Facebook, Kakao Talk, and Whats Up. 

Although the terms of the deal (financial or not) have not been disclosed, we expect to see Fluenty's technology in Bixby as soon as possible. It's too bad we cannot say yet how soon will that be.

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Codrut Nistor, 2017-11-30 (Update: 2017-11-30)