Nielson says Men prefer tablets, women like ebook readers

Nielson says Men prefer tablets, women like ebook readers
Nielson says Men prefer tablets, women like ebook readers
According to recent data released by Nielsen women prefer E-readers and men prefer tablets

Is there anything special in the E-readers that make them more attractive for a woman or is there any muscular features attached to the tablets which attract the men? Well this fact is really hard to explain why it is so but it’s true according to Nielsen’s second quarter data.

61 percent of the E-Reader owners are female which was around 46 percent in the third quarter of 2010, and 57 percent of tablet owners are male. Which has decreased from 61 percent as recorded in the third quarter of 2010. The Smartphone owners are equally split.

Some of the researchers speculated reasons for such selections by both genders as women read more than men and they like to use simpler, single purpose gadgets. It is also noted that top woman applications are social and entertainment applications. So they really don’t need a multipurpose device and try to keep it simple. While on the contrary males are really into gadgets and are attracted towards multi utility devices so tablet is the best options for them.

The age distribution of the tablet owners has shifted too. 62 percent of tablet owners were younger generation up to the age of 34 and 10 percent of owners is over 55 years as recorded in the third quarter of the last year. But now the numbers have changed to 46 percent for fewer than 34 and 19 percent for over 55.

These values are never constant as they mostly depend on one’s choice and need, but still it is interesting to see these values when the take a huge turnover.

Source(s)

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Author: Pallab Jyotee Hazarika, 2011-08-27 (Update: 2012-05-26)