Kindle market share declines drastically, time for a successor?
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Last year the introduction of Kindle Fire products from Amazon created a buzz in the market and though it couldn’t beat Apple iPad in its popularity and sales. But it came a close second as compared to other tablet makers like Samsung, HTC and Motorola.
According to a recent report, Amazon’s Kindle Fire's success can be credited to the holiday shopping season and extremely aggressive pricing which resulted in heavy profit margins.
After the overwhelming success for Amazon last year, the sales of tablet fell as low as 4% in Q1 from 17% in Q4. While on the other hand Samsung saw a rise in its market share with its new Android tablets.
It was known that Amazon has been constantly working on a latest version of the Kindle Fire and plan to release it in Q4 2012. It will again cash it on the holiday shopping season to earn the profits.
Meanwhile, Apple has also seen a dip down in their market share in their standards, though its share went from 54% to 68%.
This year we can expect a stiff competition from Google with cheap Android tablets, Microsoft with the new Windows 8 version and Apple which will continue to dominate the market.