IFA 2014 | Huawei shows off Ascend G7 phablet

Huawei’s new 5.5-inch 4G LTE smartphone personifies individuality

[Berlin, Germany, September 4, 2014]: Huawei unveiled its new Ascend G7 smartphone at Internationale Funkausstellung Berlin (IFA) 2014 today. Built with outstanding craftsmanship, a 5.5-inch HD screen, enhanced 4G LTE Cat4 connectivity and an optimized 13MP rear-facing camera, Ascend G7 looks stunning and enables people to work smart and play hard. Ascend G7 is the latest addition to Huawei’s impressive series of Ascend G devices that delivers on the promise to put great technology within reach.

"In a market flooded with mid-tier smartphones that have a plastic look and feel, Ascend G7 stands out with its beautifully crafted, elegant metallic design," said Richard Yu, CEO, Huawei Consumer Business Group. "The vibrant 4G LTE-enabled Ascend G7 has been created for consumers around the world to ‘Make it Possible’ to embrace their individuality and live life their own way."

Look Stunning

Ascend G7 is a handset that can elevate anyone’s style. At 7.6mm slim and weighing 165g, Ascend G7 is made using the world’s leading Nano Molding Technology (NMT) to create a premium metallic unibody design and sleek frame for a richer texture and smoother touch. The 5.5-inch 1280 x 720 HD display fits with ease and comfort into one hand while the defining 0.8mm thin line on the chassis between the front and rear of the handset reflects balance and elegance. Ascend G7 is available in classic metallic colors including moonlight silver, space gray, and horizon gold.

Work Smart

Ascend G7 runs on Qualcomm’s powerful quad-core 1.2 GHz processor and a robust 3000 mAh Li-Polymer battery. Featuring Huawei’s proprietary power-saving technology that provides three power saving modes – normal, smart, and ultra power saving – Ascend G7 enables 1.2 days of heavy usage and the ability to operate for an additional 24 hours on just 10% battery power. Huawei Ascend G7 is 4G LTE-enabled to make connectivity faster and more reliable than ever before. Movies can be downloaded in minutes and work files uploaded in seconds with speeds of up to 150 Mbps.

The power and speed of Ascend G7 is ideal for consumers in search of a handset to keep up with their fast-paced lives. The intelligent antenna switching technology ensures a consistent network signal and enhanced user experience with wireless connectivity to reduce dropped calls. Compatible with networks around the world, Ascend G7 is a truly global phone that maximizes smartphone connectivity and efficiency.

Play Hard

Revel in the high-quality photos captured with Huawei Ascend G7. With a 13MP rear-facing camera boasting a 28mm wide-angle BSI lens, and a 5MP front-facing camera with an 88-degree wide-angle lens, panoramic photo horizons can be broadened both vertically and horizontally. By double clicking the down volume button, a photo can be captured in only one second. Ascend G7 provides enhanced photo editing capabilities including manual focus to adjust photos that are out of focus, and independent light measurement features for photos taken in poor lighting. The impressive camera also offers facial-enhancement capabilities while filming in video mode.

Ascend G7 will launch with EMUI 3.0, the new version of Huawei’s intuitive user interface that makes it easier to operate with one hand and features a brand new look across the entire software interface. The new timeline design is used extensively throughout EMUI 3.0 for enhanced consistency across various apps. In addition, EMUI 3.0 intuitively and actively addresses daily needs through practical and visually appealing design details, such as the convergence of key smartphone functions call, contact, and messaging, that can now be easily switched between with a single horizontal swipe.

Availability

The recommended retail price of Huawei Ascend G7 is 299 euros. It will be available Germany, Italy, Spain, Denmark, Hungary, the Netherlands Turkey, Poland, Norway, South Africa and Mexico from September 2014, with other markets to follow.