HP TouchPad catching up to Android in ad revenue
The once tepid TouchPad could now be a mobile ad revenue driving force.
According to mobile ad agency Jumptap, the HP TouchPad is practically toe-to-toe with Android tablets in terms of ad traffic. The data from Jumptap shows 8 percent of tablet traffic coming from TouchPads, up from a miniscule 1.3 percent a week earlier. This puts the webOS tablet awfully close to the 9.4 percent of tablet traffic coming from Android. We imagine that Apple would take up most of the remaining traffic.
Of course, the data isn’t representative of the entire tablet market, as it is indeed difficult to fathom that a single, discontinued tablet model is almost matching the dozens of Android tablets currently out there in total ad clicks. Still, the research is an excellent indicator of the still-growing TouchPad popularity due to the recent hoopla surrounding its future and the fire sale prices earlier this month.