Google introduces tablet optimized ad formats
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Google introduces two tablet specific ads for marketers which can be a very useful as the holiday shopping season is already on.
According to Jason Spero, Google’s Director of mobile for the Americas, other tablets as iPads have shown an increase in appetite for insight and new ways to reach consumers on the new medium. They also felt the need to build specifically for tablets on both search and display side.
He also added that with these new ads for tablets they have tried to address user behaviors that are seen in the content that swiping and flicking and resizing and that ability to go in and out of different media easily.
He said that the consumers are not just doing more shopping from their tablets, they are actually doing more research and sharing and even planning excursions to local retailers. With this new ad format Google hopes to help marketers take advantage of these trends by making it easier for consumers to connect with each other and link the virtual to the physical.
The new tablet-specific media ads which launch in beta this week, lets the users scan through video game clips, snippets of TV shows or movie trailers and even local Showtime’s. They have also added six new templates to the rich media ad formats introduced this May.
In addition to including branded video, 360 degree image viewing and Swipeable photo galleries, directions to the local retailers are also included within the ad along with enhanced interactivity. Google also says that the new templates can make existing assets, such as images and logos work across various screen sizes on smartphones and tablets.
Although Spero declined to say the number of advertisers using the new format at launch however responded as the demand is quite high.