Google Nexus 10 2013 arrives on November 21

The second-generation Nexus 10 Android tablet will arrive really soon if the recent reports prove to be true. While this information seems to have been confirmed by Google already, the first report on the matter was published by Ubergizmo and now that story is no longer available. According to that report, the new Nexus 10 tablet will be ready to go live at the same time as the Google Play Store update which is expected to improve user experience on tablets.

The Ubergizmo report cannot be validated at this time, so it must be taken as a rumor for the time being. On the other hand, multiple reports from analysts show that a new Nexus 10 tablet is likely to show up just in time for this year's Black Friday.

These are a few attributes that Google's upcoming competitor to the notorious Apple iPad Air is expected to feature:

• A trimmed down design in line with the industry trend that would also take away what seems to be the iPad's strongest selling point
• Improved battery life
• Top performance - the new Nexus 10 will be powered by Android 4.4 KitKat and a quad-core Qualcomm Snapdragon 800 processor with 2 GB of memory and Adreno 330 graphics
• Fast and reliable WiFi connectivity - Google needs to come up with an answer to Apple's MIMO technology and provide top WiFi quality and speed in addition to LTE support
• Extended apps library and improved media features - these are two areas where Google's new tablet must catch Apple

An official confirmation from Google could arrive next week, but it would be no surprise to see the Google Play Store update and the new Nexus 10 tablet being announced together right on Black Friday 2013, as it happened with the Nexus 5 and Android 4.4 KitKat on Halloween.