Flipkart's Billion Capture+ smartphone is tailored for the Indian market

There can be no dearth of new smartphone launches in the Android world and the latest one to join the fray is Indian e-Commerce giant, Flipkart. In June this year, Flipkart started promoting its own brand named 'Billion' in an attempt to create products for the Indian audience and promote the Government's 'Make in India' initiative. The e-retailer has just teased the launch of its first smartphone, the Capture+, on its website.

The Billion Capture+ smartphone comes in two variants — 3GB RAM with 32GB storage and 4GB RAM with 64GB storage. The phone features a metallic body with rounded edges encompassing a 5.5-inch FHD screen (401 ppi) protected by a 2.5D Dragontrail glass. The mid-range Qualcomm Snapdragon 625 SoC powers this phone and is complemented by 3GB/4GB RAM that should do a fairly good job in running Android Nougat 7.1.2 smoothly. Apart from the onboard 32GB/64GB storage, a dedicated microSD card slot allows for expansion up to 128GB. Flipkart is claiming up to 2 days of battery life with the included 3500mAh battery. It also includes support for QuickCharge over USB Type-C, which can potentially offer up to 7 hours of battery life in just 15 minutes of charging.

Imaging is taken care by the dual 13MP rear cameras with RGB and monochrome sensors each. In fact, Flipkart is touting this to be the standout feature of the phone. The dual camera setup along with the dual flash module helps in creating shots with enhanced depth of field and blurred backgrounds. The other highly advertised feature of the Capture+ is unlimited cloud storage but details are sketchy at the moment as to what the cloud service is. It could just be Google Photos as well, so we cannot say this should be a key factor in deciding the purchase.

Sachin Bansal, co-founder and Executive Chairman of Flipkart said,

The features in the Capture+ have been derived from deep data-mining of millions of Flipkart customers' reviews. Few true dual camera phones offer this combination of flagship features. We're sure this customer-centricity will delight Indian smartphone buyers.

The Billion Capture+ will go on sale from November 15 exclusively on Flipkart.com in Mystic Black and Desert Gold at a price of ₹10,999 (US$169) for the 3GB/32GB variant and tops at ₹12,999 (US$199.75) for the 4GB/64GB variant. The company will be offering finance options and offers on select debit/credit cards during launch. After sales service is provided by F1 Info Solutions (now a Flipkart company), which has established more than 130 service centers in 125 cities across India.

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