BLU Products releases phone-bricking OTA update

When it comes to affordable unlocked handsets, BLU Products is one of the most popular brands in the US. However, their latest OTA update might help other brands to easily grab a share of the market without doing anything special. The reason is that BLU Products has apparently released an OTA update that bricks the devices upon installation and the only way out of it is a factory reset.

Less than a day ago, the first user reports of this major fail by BLU Products surfaced online and more keep showing up as we write this. "You sent out an update which 100's if not 1000's of people have done and as a result made these phones useless. I have data on my phone that would be wiped if I did a factory reset. Can you do better than "Just do a factory reset"?" reads the post published by Zer0Byte1 on Reddit. Many of the replies confirm this problem and makes it clear that BLU Products has just lost quite a few clients because of it.

Sadly, the company's official answer only arrived as a comment on Facebook that says "We are investigating and trying to fix the issue. We apologize for the inconvenience." and nothing more. In fact, it looks like this comment has been copy-pasted on Facebook as a reply to more angry users affected by the update.

After being downloaded, the troubled update fails to install completely because it asks for a password to finish the process, but does not accept it. In the end, the user has a useless phone that can only be revived by doing a factory reset and losing all personal data that has not been backed up. To make the disaster complete, it looks like many BLU Life One X2 users around the world are affected by this issue as well. Sadly, this is not the only BLU handset in trouble.

At last, we should mention a user comment that says it all: "That is the best you can do? Ask Electronic Arts how well their game sold with these type of half assed, pre-made, heartless statements." BLU Products should do their best to fix the problem and limit the damage as quick as possible, but they could just sit back and sink into oblivion as well. This is definitely a story to follow, so stay tuned.