Apple Watch sales decline while Fitbit remains the market leader
While sales of basic wearable devices continue to grow, smartwatches are not doing great. According to a recent report by IDC, Fitbit keeps its crown, while Apple has to face a severe drop, almost double than the smart wearable market overall.
During the second quarter of this year, the wearables market grew compared to the same period of 2015. However, its two key sectors followed completely different directions. First, the basic wearables sector (such as fitness trackers - all devices without support for third-party apps) grew by no less than 48.8 percent. Unfortunately, smart wearables sales have fallen by 27.2 percent. Apple, despite the reduced price of the Sport model smartwatch, dropped by 56.7 percent.
Fitbit remains the leader of the market, with 5.7 million units shipped during the quarter - a growth of 28.7 percent year-over-year. The second position is held by Xiaomi with 3.1 million, while Apple and Garmin share the third place, each selling 1.6 million wearables.