Android remains top smartphone platform in the USA

Apple, on the other hand, sits strongly on top of most popular smartphone makers list.

Arkadiusz Piasek, Published 06/08/2015

comScore, the digital media analytics company, has released latest data regarding smartphone market share in the United States.

In April 2015, Apple was the biggest smarthone manufacturer, with 43.1 percent market share (a 1.8% increase since January 2015). Apple’s leading position looks quite safe at the moment, with Samsung’s market share of just 28.6%. LG sits in the 3rd position, with 8.4% of all devices on the market.

source: Comscore.com

At the same time, Android held its position of most popular platform with 52.2 percent of smartphones in the USA running the Google’s operating system (1 percent less than in January this year). Apple’s iOS follows with 43.1 percent (up 1.8%). Microsoft Windows Phone can only boast a 3-percent market share and once-popular BlackBerry OS barely makes it to the list with 1.5% share.

source: Comscore.com

Facebook has been found to be the most popular single application on Android and iOS combined – as much as 71.1 percent of smarthone users have it installed on their device. The Facebook app is followed by YouTube (57%) and Google Search (51.8%).

source: Comscore.com

Source(s)

www.comscore.com/Insights/Market-Rankings/comScore-Reports-April-2015-U.S.-Smartphone-Subscriber-Market-Share

+ Show Press Release

Press Release

comScore Reports April 2015 U.S. Smartphone Subscriber Market Share

MobiLens Plus Launches in April Featuring New Product Enhancements Including Combined Insights on Smartphone and Tablet Ownership

RESTON, VA, June 5, 2015 – comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for April 2015. Data from this report is based on MobiLens Plus, an enhanced version of the MobiLens product that combines insights on smartphone and tablet ownership and features a variety of new insights on consumer mobile behaviors. To learn more about MobiLens Plus, please visit: http://www.comscore.com/Products/Audience-Analytics/MobiLens-Plus.

In April 2015, Apple ranked as the top smartphone manufacturer with 43.1 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.2 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share
188.6 million people in the U.S. owned smartphones (76.9 percent mobile market penetration) during the three months ending in April.* Apple ranked as the top OEM with 43.1 percent of U.S. smartphone subscribers (up 1.8 percentage points from January). Samsung ranked second with 28.6 percent market share, followed by LG with 8.4 percent (up 0.4 percentage points), Motorola with 4.9 percent and HTC with 3.7 percent (up 0.1 percentage points).

Top Smartphone OEMs 3 Month Avg. Ending Apr. 2015 vs. 3 Month Avg. Ending Jan. 2015 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens
	Share (%) of Smartphone Subscribers
	Jan-15	Apr-15	Point Change
Total Smartphone Subscribers	100.0%	100.0%	N/A
Apple	41.3%	43.1%	1.8
Samsung	29.3%	28.6%	-0.7
LG	8.0%	8.4%	0.4
Motorola	5.2%	4.9%	-0.3
HTC	3.8%	3.7%	-0.1

* Beginning with April 2015 data, MobiLens Plus includes an improved sample weighting methodology that incorporates additional controls for smartphone and tablet populations. This enhancement resulted in a step change increase in the total mobile population but had minimal impact on key market share dynamics. The 3-month average ending April 2015 was calculated by averaging April’s MobiLens Plus numbers with March and February’s numbers from the traditional MobiLens product in order to preserve the 3-month rolling trend in our public monthly reporting.

Smartphone Platform Market Share
Android ranked as the top smartphone platform in April with 52.2 percent market share, followed by Apple with 43.1 percent (up 1.8 percentage points from January), Microsoft with 3 percent, BlackBerry with 1.5 percent and Symbian with 0.1 percent.

Top Smartphone Platforms 3 Month Avg. Ending Apr. 2015 vs. 3 Month Avg. Ending Jan. 2015 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens
	Share (%) of Smartphone Subscribers
	Jan-15	Apr-15	Point Change
Total Smartphone Subscribers	100.0%	100.0%	N/A
Android	53.2%	52.2%	-1.0
Apple	41.3%	43.1%	1.8
Microsoft	3.6%	3.0%	-0.6
BlackBerry	1.8%	1.5%	-0.3
Symbian	0.1%	0.1%	0.0

Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 71.1 percent of the app audience, followed by YouTube (57 percent), Google Search (51.8 percent) and Facebook Messenger (51.8 percent).

Top 15 Smartphone Apps April 2015 Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms) Source: comScore Mobile Metrix
	Top 15 Apps	% Reach
1	Facebook	71.1%
2	YouTube	57.0%
3	Google Search	51.8%
4	Facebook Messenger	51.8%
5	Google Play	51.1%
6	Google Maps	46.7%
7	Gmail	43.3%
8	Pandora Radio	42.9%
9	Instagram	35.9%
10	iTunes Radio/iCloud	26.4%
11	Apple Maps	26.2%
12	Twitter	25.5%
13	Amazon Mobile	25.0%
14	Pinterest	21.3%
15	Snapchat	20.5%

For more information: REQUEST A DEMO OF MOBILE METRIX or REQUEST A DEMO OF MOBILENS

About Mobile Metrix
comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. comScore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, comScore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.